Found on Google: title, description and being listed
What a page title, a description and a noindex tag do in Google Search, and the one robots.txt mistake that keeps a page listed.
Checked on 2026-10-29
Page title
Google builds the title shown in results automatically, and the page's title element is one input. Give every page a title that says what the page is, keep it short, make it different from other pages, and put the site name at the start or end. Google may use other text on the page instead if it fits better. The title should be in the same language and script as the page.
Description
The text under a result is a snippet. Google builds it from the page and sometimes uses the page's meta description when it describes the page better. Write one short, accurate description per page. There is no fixed length; results are cut to fit the screen.
Noindex
A noindex rule, as a meta tag or an HTTP header, tells Google to keep a page out of results. Use it for pages you do not want listed. The rule works only if the page is not blocked in robots.txt: if Google cannot fetch the page it never sees the rule, and the page can still appear when other sites link to it.
What we check
On your home page we read: the title, the description, one main heading, the preferred address, whether the page asks search engines to skip it, the sitemap, and the language versions. We say found or not found on the page we read.
Ask your web developer
Does each page have its own title and description? Is any page set to noindex by mistake after a redesign? Is a page you want hidden blocked in robots.txt instead of set to noindex?
What we do not say
We do not rank sites, and we do not say where you appear in Google.
Sources
- Google Search Central, Influence your title links (read on 2026-10-28; page updated 2025-12-10)
- Google Search Central, Control your snippets (read on 2026-10-28; page updated 2026-04-20)
- Google Search Central, Block search indexing with noindex (read on 2026-10-28; page updated 2025-12-10)
Want us to read your own site? Run the free website scan, or book a free call.
We build it. We look after it.
Free, 30 minutes, no sales deck. We ask about the problem, the goal, and what has been tried. If we fit, you get a fixed-price proposal.
- Free intro call30 minutes, free. No pitch.
- AI and automation call30 minutes, free. AI agents, WhatsApp, CRM and workflows.
- Website and online store call30 minutes, free. WordPress, WooCommerce, Shopify or a custom build.
- IT and security call30 minutes, free. Computers, accounts, email, backups and security.